The Opportunity:

  • To work in a progressive company, one of the only SMEs in Shropshire to hold the Gold Investors in People accreditation, offering a variety of benefits including flexible working opportunities and other company benefits.


Purpose of Role:

  • Make telephone contact with mainly potential but also some existing customers, to inform them about the company’s products and service – using and preparing scripts, to obtain appointments for sales personnel.


Key Responsibilities:

  • Create, manage and segment regular outbound communication to prospect mailing list (by market/role).
  • Review and follow-up outbound communications to convert leads into sales opportunities – identifying KDMs, creating customer profiles and booking meetings.
  • Interact professionally with potential customers via phone and email, to discover their business needs and develop a positive business relationship.
  • Assess and analyse prospects’ current process and requirements to facilitate the sales process and develop value propositions.
  • Provide engaging and articulate information about Arrow’s value proposition to potential customers.
  • Maintain well organised, up-to-date and accurate sales information and activity reports in Salesforce CRM system and sales lists.
  • Management of post-event lead input and follow-up through SalesForce campaigns.
  • Develop a strong knowledge of Arrow’s products and services and understand how their benefits meet customer’s needs in various market segments.
  • Work closely within the sales & marketing team and develop cooperative working relationships with all company colleagues.
  • Prepare and analyse Lead Generation reports – provide accurate progress information.
  • Adhere to company policies, procedures culture and business ethics.
  • Proactively look at how you can develop the role to achieve results.



  • Lead Generation – number of opportunities, meetings and contacts
  • Number of prospect conversations per week
  • Completion of agreed objectives


Key Skills:

  • High attention to detail
  • Organised
  • Good listening skills
  • Motivated, outgoing and energetic attitude
  • Focused
  • Effective and articulate communicator
  • Strong commercial acumen
  • Analytical
  • Creative
  • Team player

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