If you’re still unsure or haven’t taken steps to become a greener organisation, you are missing out on some excellent opportunities. Going green is not just a trend, sustainability is important, and it makes uncompromising economic sense. In 2014, Tesco announced that it will reduce emissions from stores and distribution centres by half in 2020 and that it will become a zero-carbon enterprise altogether by 2050. Companies such as Tesco, are not committing to environmental goals out of the goodness of their hearts, the reason for their actions is a simple yet powerful realisation that the environmental and economic footprints are most often aligned. In 2007 M&S started a sustainability initiative that predicted over time would cost them £200m, however by 2012 it had saved them £105m.
Get started on a sustainable path with these 6 simple benefits.
1. Improve Your Brand Image
Why wait? Go green today. Boost your brands image, get noticed and become a recognised green conscious brand. It’s an excellent opportunity for PR and Social Media campaigns. The public and businesses like to connect with organisations who support green values. A sustainable brand gains attraction and helps increase usage and revenue.
2. Build A Community
Going green is an excellent opportunity to build a sense of community around your organisation. Go and get your locals involved, it’s a great way to attract customers to your establishment. Send out newsletters and e-mails to give your customers or visitors a chance to support your green inducements.
3. Safer Working
By using eco-friendly cleaning products, instead of frequently exposing your staff to chemical cleaning solutions, offers greater long term staff protection and shows them you care about them. Making a change to your cleaning chemical usage improves air quality and forms a safer working environment.
4. Increased Productivity
Living a healthier lifestyle increases your productivity, when your staff feel good they work harder and faster. Green products make people feel happier, and a sense of accomplishment is felt when doing something positive for the environment.
5. Be a Thought Leader
When your organisation decides to go green, you set a high standard for others to follow. Becoming sustainable is an excellent opportunity to take the lead. You can introduce new practices and get a head start on your competition. You can begin to separate yourself from others who are in the same industry as you. Thought leadership allows you to educate those in your industry, giving support when needed.
6. Make A Saving
Organisations are always battling with their budget constraints; however, an excellent money-saving tactic is using green cleaning and hygiene products. Green cleaning solutions last longer and make a positive difference to the environment. Going green is a smart strategy and many rewards are often reaped from making this choice.
By now you understand the economic benefits to green cleaning, but if you still need convincing, have a look at our guide to 7 Surprising Business Benefits of Adopting More Sustainable Cleaning Regimes.