It makes good business sense to consider your customer’s opinions; you are likely to centre your promotional materials, social media and website design around your client’s preferences and personas, and your cleaning regimes should be focused in the same way.
First impressions are key
The first impression that your organisation gives to customers or clients is of the utmost importance. It is difficult to recover from a poor first impression and cleanliness is a vital part of making an environment appear attractive and welcoming. Make sure your display windows and entrance areas are kept spotless at all times to ensure every person who walks through your door is impressed with your facilities.
Focus your attention
There are certain areas which clients and customers will naturally focus on when assessing the cleanliness of your building, including kitchens and bathrooms. Interestingly, specific surface types are also perceived differently; for example, it is easier to determine that a hard floor surface is clean when compared to a thick carpet.
Odours are one of the key ways in which people judge the cleanliness of public spaces. Studies have shown people readily associate particular scents, like pine for example, with sanitation. At the same time, heavily scented cleaning products can be perceived as off-putting and overbearing. Strike the right balance by keeping the rooms of your building well ventilated where possible, and choosing a range of cleaning products with an appealing odour.
Seeing is believing
Surfaces will only look clean if they are clean. In fact, 63% of people would rather eat in a restaurant with an open kitchen in order to judge the cleanliness levels. Make the most of large and pale or transparent surfaces in your building. Where dark colours and heavy prints can easily mask stains and grime, dirty streaks and marks are obvious and easily identifiable on windows or white walls. These types of surfaces can therefore be difficult to maintain properly throughout the day, so take the time to plan your cleaning tasks carefully and efficiently.
The cost of clutter
It can be difficult to distinguish between untidiness and dirtiness, with cluttered rooms and messy areas like storage cupboards and kitchens easily giving an impression of a dirty environment. Make sure your buildings are kept tidy – use stylish storage units to keep areas that are prone to clutter-free of unnecessary mess and empty bins on a regular basis.
Keep these useful tips in mind when assessing your cleaning regimes and prioritising maintenance tasks, to impress your clients and create an environment that emphasises the values of your organisation.
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